A Taste of Heritage
Hap Liong Tjan Coffee Manufacturing Company originally started in 1930 by Tjio Poo Hwie, a colony derived from Hokkien, China in the city of Tulungagung, East Java.
Starting with a traditional coffee grinding business and a store selling raw coffee for East Java and Bali distribution, this coffee company acquired their own coffee plantation in the 1960's to meet their consumers need.
In 1975, the second generation Tjio Ie Kwan brought modernization to the company with the use of semi-automatic coffee grinding machine while still maintaining the coffee roasting process traditionally, using wood as fuel combustion to produce a delicious high quality coffee aroma.
Starting with a traditional coffee grinding business and a store selling raw coffee for East Java and Bali distribution, this coffee company acquired their own coffee plantation in the 1960's to meet their consumers need.
In 1975, the second generation Tjio Ie Kwan brought modernization to the company with the use of semi-automatic coffee grinding machine while still maintaining the coffee roasting process traditionally, using wood as fuel combustion to produce a delicious high quality coffee aroma.
Hap Liong's Traditional Coffee Roasting Process
Modern Coffee Roasting Process
In 1978 Tjio Ie Kwan renamed the products from Hap Liong Tjan Coffee Powder to became HLT, which is an acronym of Harum Lezat Terjamin (Fragrant, Delicious, Guaranteed). In this year they also sold their coffee plantation while focusing more on raw and ground coffee trading in eastern Java.
Until now HLT Coffee Powder is widely known in the area and surrounding of Tulungagung. Even the coffee powder has a distinctive brand of Tulungagung to serve coffee drinks and "nyethe" which is a kind of habit to smear cigarette with coffee grounds, also known as membatik cigarette, in order to create a sensation of fragrant coffee when smoking.
In 2012, Tjio Lie Pien as the third generation answered her calling to continue and develop the legendary business by establishing PT Hap Liong Teknopangan or Hap Liong Food Co. With more than 25 years of experience in the food and beverage industry Tjio Lie Pien has started developing products using the Hap Liong branding while maintaining the flavor of heritage and the business philosophy that has been going on since 1930, as well as good management, innovation and modern technology.
Until now HLT Coffee Powder is widely known in the area and surrounding of Tulungagung. Even the coffee powder has a distinctive brand of Tulungagung to serve coffee drinks and "nyethe" which is a kind of habit to smear cigarette with coffee grounds, also known as membatik cigarette, in order to create a sensation of fragrant coffee when smoking.
In 2012, Tjio Lie Pien as the third generation answered her calling to continue and develop the legendary business by establishing PT Hap Liong Teknopangan or Hap Liong Food Co. With more than 25 years of experience in the food and beverage industry Tjio Lie Pien has started developing products using the Hap Liong branding while maintaining the flavor of heritage and the business philosophy that has been going on since 1930, as well as good management, innovation and modern technology.
